Tobias
Hutzler
トビアスハツラー
How will mobility change?
What will technology enable us to do?
How do we connect to this technology?
How will it transform our lives?
How can we create more efficient and sustainable systems?
My work is focused on vsionary concepts on future mobility,
that turn the unseen into the seen and the abstract into the tangible. We seamlessly integrate nature, sustainability, and technology through the transformative power of light. My vision redefines the way we connect with audiences, delivering messages that resonate on a deeper, more immersive level.
My role is to find what AI can’t do.
Mercedes Benz
Global campaign
Installations
TVC
Mercedes-Benz’s vision of autonomous driving.
I was asked by Mercedes-Benz to create a concept and campaign that represents the future of Mercedes Benz.
My team and I created a concept of installations around the vehicle. My objective was to create an authentic haptic experience that represents the key features of autonomous technology.
In this project, we created immersive installations that bridge the gap between humans and autonomous vehicles, transforming complex driving technology into a tactile, human experience. By using installations, light, and interactive elements, we translated the core functions of autonomous driving—such as connectivity, threats, perception, decision-making, and motion—into forms that people can physically engage with. Through these haptic interactions, I want to evoke a sense of connection between the “intelligence” of the vehicle and its new technology and human intuition. My goal is to make the invisible processes of AI-driven mobility tangible, sparking curiosity and empathy for the technology shaping our future.
Film 1
Mercedes Benz
Global campaign
Installations
TVC
Mercedes-Benz’s vision of autonomous driving.
Concept, director, photography: Tobias Hutzler
I was asked by Mercedes-Benz to create a concept and campaign that represents the future of Mercedes Benz.
My team and I created a concept of installations around the vehicle. My objective was to create an authentic haptic experience that represents the key features of autonomous technology.
In this project, we created immersive installations that bridge the gap between humans and autonomous vehicles, transforming complex driving technology into a tactile, human experience. By using installations, light, and interactive elements, we translated the core functions of autonomous driving—such as connectivity, threats, perception, decision-making, and motion—into forms that people can physically engage with. Through these haptic interactions, I want to evoke a sense of connection between the “intelligence” of the vehicle and its new technology and human intuition. My goal is to make the invisible processes of AI-driven mobility tangible, sparking curiosity and empathy for the technology shaping our future.
Behind the scenes
Production Making of
This behind-the-scenes offers a glimpse into our meticulous process behind our installations, showcasing everything from early planning to final execution. It highlights the precision, craftsmanship, and attention to detail that define our work. From collaborating with my network of experts—each bringing specialized skills—to brainstorming innovative designs, the film captures how we push boundaries to create installations far beyond the industry standard. Every phase, from concept sketches to the final touches, reflects the dedication and creativity that elevate our projects to something truly extraordinary.