BEHIND THE SCENES

MERCEDES F015

BEHIND THE SCENES OF OUR SHOOT FOR MERCEDES - BENZ F015 DRIVERLESS CAR. INTERPRETING THE FUTURE OF MERCEDES AS WELL AS THE FUTURE OF MOBILITY.

1/6

SHISEIDO

BEHIND THE SCENES OF THE SANCTUARY SETUP,

A WORLD INSIDE A WORLD, WE BUILT A FORREST IN THE STUDIO

BROUGHT ALIVE THROUGH OUR LIGHTING DESIGN

AGENCY: WIEDEN+KENNEDY

PRODUCTION: TOBOGGAN

1/1

1/1

1/2

1/1

1/1

TOYOTA TVC

FOR THIS ASSIGNMENT WE DESIGNED AND BUILT A CUSTOM LIGHT SCULPTURE AS WELL AS A CHOREOGRAPHY OF LIGHT. WE CREATED A RHYTHM OF LIGHT AND SHADOW, ALL CAPTURED IN CAMERA, IN AN AUTHENTIC WAY. NO SHOT IS STILL WITHIN THE ENTIRE FILM AND WE CREATED AN EVOLUTION OF MOVEMENT.

 

AGENCY: THE & PARTNERSHIP

HEAD OF ART: DAN BECKETT    

CREATIVE DIRECTOR: PHIL BEAUMONT

ACCOUNT: JONATHAN RATCLIFFE

EXECUTIVE PRODUCER: DANIEL HEALY

PRODUCER: DALE CHAPMAN

PRODUCTION: APRIL MAY

CHRYSLER

THE CAMPAIGN WAS CENTERED AROUND THE CONCEPT OF A NEW BEGINNING.

OUR APPROACH WAS A JOURNEY IN LIGHT. 

THROUGH A UNIQUE LIGHTING SETUP WE SYMBOLIZED MORNING LIGHT,

THE OPPORTUNITY A NEW DAY BRINGS. THE AMBITION OF A FRESH START.

WE DESIGNED A STAGE AND UNIQUE LIGHTING TECHNIQUES. 

WE RECREATED THE FEELING OF GOD HOUR. THAT MOMENT OF DAWN WHEN SUN SPILLS GOLD EVERYWHERE. A VERY GRAPHIC, DRAMATIC LOOK, INSTANT WHEN CARS LOOK THEIR BEST.