BEHIND THE SCENES

MERCEDES F015

BEHIND THE SCENS VIDEO 1 & 2 OF OUR SHOOT FOR MERCEDES - BENZ F015 DRIVERLESS CAR. INTERPRETING THE FUTURE OF MERCEDES AS WELL AS THE FUTURE OF AUTOMOBILES, SYMBOLIZING FUTURE TECHNOLOGY IN A HUMAN WAY.

SHISEIDO

BEHIND THE SCENES OF THE SANCTUARY SETUP,

A WORLD INSIDE A WORLD, WE BUILT A FORREST IN THE STUDIO

BROUGHT ALIVE THROUGH OUR LIGHTING DESIGN

AGENCY: WIEDEN+KENNEDY

PRODUCTION: TOBOGGAN

CHRYSLER

THE CAMPAIGN WAS CENTERED AROUND THE CONCEPT OF A NEW BEGINNING.

OUR APPROACH WAS A JOURNEY IN LIGHT. 

THROUGH A UNIQUE LIGHTING SETUP WE SYMBOLIZED MORNING LIGHT,

THE OPPORTUNITY A NEW DAY BRINGS. THE AMBITION OF A FRESH START.

WE DESIGNED A STAGE AND UNIQUE LIGHTING TECHNIQUES. 

WE RECREATED THE FEELING OF GOD HOUR. THAT MOMENT OF DAWN WHEN SUN SPILLS GOLD EVERYWHERE. A VERY GRAPHIC, DRAMATIC LOOK, INSTANT WHEN CARS LOOK THEIR BEST.